Job: corporate visual identity
Description: Vidar is a health and well being center located in Angra dos Reis / RJ, focused in popular service. Client requested the logo to convey the idea of a nice, human place, giving a sense of tranquility, taking off “fear” or discomfort of a medical consultation. The choice was cursive and dithered source of yellow gold to dark red, with inspiration from the colors of the sunrise, celebration of life. The work will include brand manual, stationery (business card, prescription and email signature), website, brochures, promotion on social media.