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The psychology of logo shapes

The logo shapes used by big brands aren’t chosen by chance – we offer a primer in the psychology involved. When it comes to developing a brand, logo design is …

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2015 Color Marketing Group

On September 22, we attended the lectures of the 2015 Color Marketing Group Latin American Conference. The welcome and opening lecture was given by Prof. Dr. Paula Csillag, president of ProCor …

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Logo, Brand and Visual Identity

More than a beautiful drawing, a logo and / or a brand are the representation of a company or entity that allows their customers / users and competitors to uniquely  identify …

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The power of the colors

Color is all around us. Whether we realize it or not, it plays a big role in our everyday lives. That yellow traffic sign you saw on the road today? …